Ever sketched your dream art career only to hit roadblocks with contracts, galleries, or online visibility? You're not alone—most artists pour their soul into creating but stumble on the business side. That's where the updated Art/Work steps in, like a trusted mentor who's navigated the chaos firsthand.
The art world exploded with Instagram influencers, NFT hype, and DIY platforms since the original 2009 edition. Heather Bhandari, ex-director of NYC's Mixed Greens gallery, and Jonathan Melber, arts lawyer turned e-commerce whiz, refresh it all. They tackle fresh hurdles: spotting shady license deals, crafting viral digital marketing plans, and ditching traditional galleries for direct sales.
Imagine reviewing a contract without panic, or growing your follower count into steady gigs. This book walks you through it with clear steps, checklists, and examples that feel doable. It's packed with organizational hacks to keep your studio chaos in check too.
Grab it for late-night planning sessions before your next open studio. Use the social media chapter to boost your Etsy shop or Patreon. When pitching collectors, pull from the negotiation scripts. Even if you're established, the updates on e-commerce and diversification keep you ahead. Gallerists and consultants swear by it too—for spotting talent that knows their stuff.
At around 400 pages of dense, actionable wisdom (fourteenth printing proves it), Art/Work isn't bedside fluff. It's your reference manual for pricing work right, protecting ideas legally, and sustaining the hustle long-term. If you're serious about art paying the bills, this is the resource that turns 'starving artist' into 'thriving creator.' Dive in and watch opportunities multiply.
