Remember when ads were just TV spots and print? Those days are gone, but the core of great advertising hasn't changed much—it's all about grabbing attention and telling a story that sticks. Hey Whipple, Squeeze This has been the go-to bible for creatives since it first dropped, and this sixth edition keeps it relevant in our social media-saturated world.
The industry moves fast. Platforms like Instagram, YouTube, and TikTok demand content that's quick, engaging, and shareable. Old-school creativity alone won't cut it anymore; you need to understand algorithms, user behaviors, and emerging tech to make your ideas pop. This book dives into those shifts, showing how to adapt without losing your spark.
Luke Sullivan updates all the classics—concepting methods that have launched legends—while adding fresh takes on inquiry-based innovation and going against the grain for viral potential. You'll learn to craft brand stories that feel authentic, not forced. Specific breakdowns cover portfolio-building tips that actually get you hired, from structuring your work to what agencies really want to see.
Imagine pitching ideas that clients love and audiences share. Readers rave about how it boosts confidence in brainstorming sessions and refines their voice. Whether you're sketching thumbnails at your desk or filming TikToks on your phone, these insights make the process smoother and more fun. It's not theory—it's practical advice from someone who's been in the trenches.
New grads entering the field, agency vets looking to level up, or anyone curious about what makes ads unforgettable. Keep it on your shelf next to your sketchpad; flip through it before client meetings or when you're stuck. At around 400 pages of wit and wisdom, it's the kind of read that pays off every time you reference it.
Hey Whipple isn't just a book—it's your secret weapon in the ad game. Pick it up and start squeezing out better work today.
