Enviesados, the Portuguese edition by Rian Dutra, delves into the fascinating intersection of psychology and design. This enlightening book prompts a thought-provoking question: What if we could make decisions on behalf of those using the products and services we create? While the ethical implications of such manipulation are clear, the author finds a way for designers and marketers to influence user choices constructively and ethically.
In this book, Rian Dutra expertly guides readers through the fundamentals of applying psychological insights and cognitive biases to enhance user experience design. By understanding the psychological phenomena at play, professionals in various fields – from product managers to marketers – can design offerings that not only resonate with users but also assist them in making better choices.
Dutra's engaging narrative weaves together practical applications of cognitive biases, illustrated with compelling examples from actual websites and applications. Readers will find themselves drawn into captivating stories that not only expand their understanding of psychology but also inspire immediate application in their design projects.
The lessons imparted in this book are not just theoretical; they are actionable steps aimed at elevating the caliber of your designs, thereby driving increased sales and profitability for businesses. Whether you are looking to enhance your user interface or fine-tune your marketing strategies, Enviesados provides sound insights to change the way you conceptualize and create products and services.
By the end of this reading journey, your perspective on design and user decision-making will be transformed, providing you with the tools necessary to influence users in positive ways that foster trust and engagement.
