Picture this: you're knee-deep in another product launch that fizzles out, users ghosting your app faster than you can say 'pivot.' Sound familiar? That's the reality for most tech teams, but not for the giants like Netflix or Google who keep us hooked day after day.
Inspired by Marty Cagan isn't just another product management book—it's the playbook pulled straight from the successes (and hard lessons) of today's tech powerhouses. This second edition, fully refreshed with the latest from Adobe, BBC, Microsoft, and beyond, dives into what sets winning products apart. Forget rigid processes; Cagan shows how to assemble the right mix of skills, from discovery pros to delivery experts, fostering a culture where innovation thrives without chaos.
Start with discovery—uncovering problems customers actually care about, not just features you think are cool. Move to lightweight processes that keep momentum high, then scale it all while delivering consistent value. Cagan shares personal stories and profiles of star product managers who've nailed this at scale, making complex ideas feel like insider chats over coffee.
For startups chasing product/market fit, it's your guide to that elusive 'aha' moment. Growth companies? Scale your org without losing the spark. Even enterprise behemoths rediscover innovation here. Readers rave it's transformed their approach—shelves in Google, Apple offices aren't lying.
Grab Inspired if you're serious about tech product management. It's practical, packed with techniques you can apply tomorrow, and written by someone who's lived it. Turn your next project into one users can't quit, boosting engagement, retention, and your bottom line. Updated for today's fast-paced world, this is the tech PM bible for creating products that stick.
