Have you ever felt frustrated giving health advice that clients promise to follow but never actually implement? You're not alone. Traditional approaches to nutrition and fitness coaching often fall flat because they focus on telling people what they should do, not helping them discover their own motivation to change.
Motivational interviewing flips the script on health coaching by teaching you how to facilitate conversations that help clients uncover their own reasons for change. This isn't about manipulation or tricky sales tactics—it's about building genuine partnerships where clients feel heard, understood, and empowered to take ownership of their health journey.
Inside these pages, you'll discover practical techniques for:
Whether you're working with nutrition clients, fitness enthusiasts, or patients with chronic conditions, these techniques will transform your practice. You'll learn how to help people who say "I know what I should do, but I just can't seem to do it" find their own path to success.
This first edition laid the foundation for the field of motivational interviewing in health coaching, establishing principles that continue to guide professionals today. While a second edition is now available, the core concepts and techniques presented here remain relevant and effective for building meaningful client relationships that drive real results.
