Feeling overwhelmed by the constantly changing world of social media marketing? You're not alone. The platforms keep evolving, algorithms shift overnight, and new trends emerge faster than you can keep up. What if you had a clear, step-by-step roadmap that cuts through the noise and shows you exactly what to do?
This isn't just another marketing book—it's a comprehensive workbook designed by Jason McDonald, who has taught thousands of students through Stanford Continuing Studies. The 2025 edition brings you cutting-edge insights on the shift from "Traditional Social Media Platforms" to "Recommendation Engines," with practical AI tips woven throughout every chapter.
Whether you're focusing on Facebook's advertising opportunities, Instagram's visual shopping power, TikTok's viral potential, or LinkedIn's professional networking, this workbook breaks down each platform's unique strengths. You'll discover exactly what content works, how to engage your audience, and when to push versus organic reach. The step-by-step approach makes complex strategies feel manageable, even if you're starting from scratch.
What sets this workbook apart are the practical resources included. Downloadable worksheets guide you through creating content calendars, setting ad budgets, and tracking your results across every platform. Companion videos show you exactly how to implement the strategies, so you're not just reading theory—you're seeing it in action. The companion Marketing Almanac gives you access to free tools that streamline your social media management.
This isn't academic theory—it's the same practical approach Jason McDonald uses with his clients and students. You'll learn how to advertise without losing money, create content that actually engages people, and build a sustainable social media presence that grows with your business. The worksheets help you implement what you learn immediately, while the videos provide visual guidance for those who learn best by watching.
